Friday, 22 November 2019
Analysis of front cover newspaper semiotics
Gate-keeping: A term which is applied to the editing and filtering process where decisions are made to let some information "pass through" to the receiver (audience) and other information remains barred.
CUPPTUNE:
Continuity/currency - stories already in the news continue to run and are updated e.g brexit, prince Andrew, Election
Unexpectedness - An event that is a shock or out of the ordinary e.g. terrorist Attacks
Personalisation - Stories that include human interest - "real people" (more tabloid stories)
Proximity - Stories that are closer to home are more likely to be included
Threshold - The bigger the impact and reach of the story
Unambiguous - Stories that are easy to understand and for papers to report on (Stories that they know all the facts on so there report is clear)
Negativity - Bad news is more interesting 'if it bleeds it leads' e.g. there is lots of negativity stories on teenagers
Elite person/places - Stories about powerful people and powerful nations. e.g. France, China, Germany, USA. Government leaders.
The Guardian and The Mirror are left wing leaning (labour)
The other papers are right wing leaning (conservative)
Monday, 18 November 2019
Friday, 15 November 2019
Applying MCDOVED
Music
Contrapuntal, parallel
Diagetic/non diagetic
Onscreen/off screen
Volume and voice over
Emotion
Dialogue
The non diagetic music from 0:00 - 0:30 is parallel to the tense mood of the scene the volume of it is very loud as it is the only thing we can hear it creates. The on screen and parallel noise of the rock moving down is drawn out and long and a lot louder than it would be normally so that the audience understands what is happening. We then hear the loud sound of the rocks falling which is diagetic and onscreen however this is overlayed with parallel non diagetic music which builds up the atmosphere. This happens from 0:30 - 0:53. From this point the volume of the falling rocks is almost silent and instead the dialogue takes over as a louder volume. Until once again to create more suspense the volume of the on screen diagetic rock covering the entrance takes over the sound, but you can still slightly hear music once again come into the scene.
Contrapuntal, parallel
Diagetic/non diagetic
Onscreen/off screen
Volume and voice over
Emotion
Dialogue
The non diagetic music from 0:00 - 0:30 is parallel to the tense mood of the scene the volume of it is very loud as it is the only thing we can hear it creates. The on screen and parallel noise of the rock moving down is drawn out and long and a lot louder than it would be normally so that the audience understands what is happening. We then hear the loud sound of the rocks falling which is diagetic and onscreen however this is overlayed with parallel non diagetic music which builds up the atmosphere. This happens from 0:30 - 0:53. From this point the volume of the falling rocks is almost silent and instead the dialogue takes over as a louder volume. Until once again to create more suspense the volume of the on screen diagetic rock covering the entrance takes over the sound, but you can still slightly hear music once again come into the scene.
Conventons in news
Red Top Tabloid -
By saying that they accuse those people of murdering makes them more opinionated. The main new is very hard news whereas the how can you find your valentine is soft news. Their masthead is in a more traditional font. The headline is capitalised. The front page is dominated by headlines and images with some text. And it addresses a middle market audience.
It has a more formal language register. It talks about harder news agenda in this one its talking about politics. The front page is dominated by text and it is offering news on brexit as information.
- Less formal language register
- Softer news agenda - e.g. human interest stories, celebrities
- Bold mastheads in sans-serif fonts, often white on red
- Headlines (often banner) in bold, capitalised sans-seif fonts
- front page dominated by headlines and images
- offers news as entertainment
- addresses a downmarket audience
This example of the sun newspaper meets what a usual red rop tabloid is as it uses less formal language. The i died 27 times in 24 hours is a human interest story. There logo is in bold mastheads and is written on white on red. There is a larger ratio of images and headlines than text on the cover. The news isn't too serious and is more entertainment news. And addresses a more downmarket audience.
Middle market hybrid (e.g. Daily Mail)
- More formal than the popular press, more opinionated than the quality press.
- Mix of hard and soft news
- Traditional serif masthead
- capitalised, often banner headlines
- Front pages dominated by headlines and images, nut usually some copy.
- A mix of both
- Addresses a middle market
By saying that they accuse those people of murdering makes them more opinionated. The main new is very hard news whereas the how can you find your valentine is soft news. Their masthead is in a more traditional font. The headline is capitalised. The front page is dominated by headlines and images with some text. And it addresses a middle market audience.
Broadsheet
It has a more formal language register. It talks about harder news agenda in this one its talking about politics. The front page is dominated by text and it is offering news on brexit as information.
- More formal language register
- Harder news agenda - politics, finance,international news
- Traditional mastheads in serif fonts, often black on white
- Headlines in serif fonts, capitalised as in a sentence
- front pages dominated by copy
- Offers news as information
- Addresses an upmarket audience
Monday, 11 November 2019
Theory's and examples
Albert Bandura and media effects:
- The idea that media can implant ideas in the mind of the audience directly.
- The idea that audiences acquire attitudes, emotional responses and new styles of conduct through modelling.
- The idea that media representations of transgression behaviour, such as violence or physical aggression, can lead audience members to imitate those kind of behaviours.
example: Someone might see in the media that someone they idolise has been doing drugs and then decides to imitate those behaviours and do it themselves
hypodermic needle theory:
-Idea that the media injects its messages straight into the passive audience.
- It suggests were all the same and respond to media messages in the same way.
example:
Cultivation Theory - George Gerbner:
- The idea that exposure to repeated patterns over long periods of time can shape and influence the way in which people perceive the world around them.
example:
Genre Conventions -Steve Neale
You have to have similarities and a difference to make people want to watch it.
example: of this would be for a action movie you would want to repeat things like people jumping of buildings, lots of violence etc. But you also have to have something different about the action movie so people will watch it because nobody would want to watch the same thing.
Reception Theory - Stuart Hall
preferred Reading is when the audience respond to the media exactly the way the media wanted them too. Oppositional reading is when the audience rejects the proffered reading and creates their pow meaning for the text. Negotiated reading is when the audience partly agrees with the medias message.
Example: of this could be in the Gillette advert where the intended meaning is that you could have the perfect life and have the woman you want if you use their razor, the oppositional reading would be that all of that is stupid and no razor will make you have that kind of life. The negotiated reading might be that they don't think that the razor will necessarily make your life like that however they can see how their razor might make you look better and feel more confident to try for those things.
Moral panic:
- An instance of public anxiety or alarm in response to a problem regarded as threatening the moral standards of society.
- The idea that media can implant ideas in the mind of the audience directly.
- The idea that audiences acquire attitudes, emotional responses and new styles of conduct through modelling.
- The idea that media representations of transgression behaviour, such as violence or physical aggression, can lead audience members to imitate those kind of behaviours.
example: Someone might see in the media that someone they idolise has been doing drugs and then decides to imitate those behaviours and do it themselves
hypodermic needle theory:
-Idea that the media injects its messages straight into the passive audience.
- It suggests were all the same and respond to media messages in the same way.
example:
Cultivation Theory - George Gerbner:
- The idea that exposure to repeated patterns over long periods of time can shape and influence the way in which people perceive the world around them.
example:
Genre Conventions -Steve Neale
You have to have similarities and a difference to make people want to watch it.
example: of this would be for a action movie you would want to repeat things like people jumping of buildings, lots of violence etc. But you also have to have something different about the action movie so people will watch it because nobody would want to watch the same thing.
Reception Theory - Stuart Hall
preferred Reading is when the audience respond to the media exactly the way the media wanted them too. Oppositional reading is when the audience rejects the proffered reading and creates their pow meaning for the text. Negotiated reading is when the audience partly agrees with the medias message.
Example: of this could be in the Gillette advert where the intended meaning is that you could have the perfect life and have the woman you want if you use their razor, the oppositional reading would be that all of that is stupid and no razor will make you have that kind of life. The negotiated reading might be that they don't think that the razor will necessarily make your life like that however they can see how their razor might make you look better and feel more confident to try for those things.
Moral panic:
- An instance of public anxiety or alarm in response to a problem regarded as threatening the moral standards of society.
Tabloid newspaper homework
This is a Sun newspaper about Boris Jonson. This is probably aimed for a middle aged people who are interested in politicians. This newspaper has focused on a negative view of Boris and his relationship with his wife. The article is about Boris being kicked out of his house by his wife. They have used an image of Boris standing behind his wife they are both smiling and seem happy however the picture is very small in comparison to the size of the title which is clearly what they want you to see more than the picture. They could of put this caption on the cover to highlight how unstable his marriage (home life) is so how can he run a country.
Thursday, 7 November 2019
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