BBC National Radio is targeting a target age range of 15 - 29 year old's.
Global Radio is targeting a wide range of audiences through their different stations aimed at different age groups their different stations allow them to have an age range target audience of 18 - 75 year old's.
National commercial radio is where it derives its operating budget from selling advertising, commercial radio stations need consistently large numbers of listeners these numbers are also used to price advertising.
BBC Radio One is one of the BBC's two biggest flagship Radio stations, specializing in modern popular music and current chart hits throughout the day. Radio One provides alternative genres at night, including electronica, dance, hip hop, and indie.it was launched in 1967 to meet the demand for music generated by pirate radio stations, when the average age of the UK population was 27. The BBC claim that they target the 15-29 age group and its average age of its UK audience since 2009 is 30. BBC radio one started 24 hour broadcasting on the 1st of may 1991. Radio One Breakfast Show that is broadcast across the UK from 6.30 to 10am. Monday to Thursday. The show is the most listened to broadcast on BBC Radio One.It is hosted by Greg James who took over from Nick Grimshaw on the 20th of August 2018 as the shows 16th presenter. The show ran 6 days a week until February 1968, the five days a week until June 2018, when the Friday show was dropped and incorporated into the stations weekend schedule.
Radio stations often market themselves through advertising. They often use their own stations official websites and social media channels as platforms to promote forthcoming shows, new presenters, or the general brand identity of the station itself.
Radio One is a public service Radio Broadcaster this means they are made, financed and controlled by the public for the public. It is neither commercial nor state-owned, free from political interference and pressure from commercial forces. Through PSB, people are informed, educated and also entertained.
BBC Radio One is attempting to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 year old's and it should also provide some programming for younger teenagers.
Cross Marketing Platform is when they use advertising to expand your message across several channels, and extend your reach to capture your customer's attention. But equally important is getting your timing and targeting right. You do this by spanning it over multiple media types and platforms.
The Radio Regulator is Ofcom they became the BBC's first external regulator on the 3rd of April 2017.
The ways i which audiences can listen to radio has changed over time is different as The radio has enabled a better transmission and reception of the sound that was being sent. Also 60% of millennial's listen to the radio through apps for streaming and podcasts are now on the rise. However 93% of millennial's still listen to AM/FM radio every week.
The difference between Radio One and other popular pop radio stations is that they compared to Capitals unique 83 Unique songs (meaning they played the same songs more often) compared to Radio Ones 443. Radio One is musically much more distinctive listen and focuses on songs that other big pop stations aren't playing.
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