Showing posts with label representation. Show all posts
Showing posts with label representation. Show all posts
Thursday, 23 April 2020
Wednesday, 22 April 2020
Tuesday, 21 April 2020
Titanium music video notes when watching
Titanium -
At the beginning before the singing starts during the music we see lots of close up shots of someones hands and scattered papers all over the floor. once the signing starts the shot changes to a long shot where we see a boy sat in a messed up school hallway, the long shot helps to show the damage done in the school after that we have a few longer length mid shots following the boy leaving the school. when the beat gets faster we get lots of quick succession shots close up of the boy riding his bike very fast which creates a sense of panic and speed. The setting and props are important in this video to show the story. The setting clearly shows him at school, walking out of school, going home, at his home and then in a forest. The props then help to bring it all together, the scattered papers at school and emptiness of the school show that something has clearly happened there and it has to do with the boy, the tv at his house is an important prop because it indicates to the audience that the boy has supernatural powers, this gets reinforced later hen the use of his teddy bears had special effects put on to make it look like they are floating. The people hunting him in the forest are clearly soldiers because of the costume and when we get a close up of one of their faces he is wearing an army helmet. The young boy is wearing an normal outfit and one that shows his youth. The lighting feels very natural at the begining to he is home once he is in the forest and its dark their is lots of high key lightiing in the background from torches which makes a more intimidating feel because you know he young boy is being tracked down by people.The editing is soemtimes in time with the music like when he steps on a twig in the forest it happens in exact time with the beat. They also sped up when he was cycling to make it look like he was cycling faster. It reminds me of stranger things
At the beginning before the singing starts during the music we see lots of close up shots of someones hands and scattered papers all over the floor. once the signing starts the shot changes to a long shot where we see a boy sat in a messed up school hallway, the long shot helps to show the damage done in the school after that we have a few longer length mid shots following the boy leaving the school. when the beat gets faster we get lots of quick succession shots close up of the boy riding his bike very fast which creates a sense of panic and speed. The setting and props are important in this video to show the story. The setting clearly shows him at school, walking out of school, going home, at his home and then in a forest. The props then help to bring it all together, the scattered papers at school and emptiness of the school show that something has clearly happened there and it has to do with the boy, the tv at his house is an important prop because it indicates to the audience that the boy has supernatural powers, this gets reinforced later hen the use of his teddy bears had special effects put on to make it look like they are floating. The people hunting him in the forest are clearly soldiers because of the costume and when we get a close up of one of their faces he is wearing an army helmet. The young boy is wearing an normal outfit and one that shows his youth. The lighting feels very natural at the begining to he is home once he is in the forest and its dark their is lots of high key lightiing in the background from torches which makes a more intimidating feel because you know he young boy is being tracked down by people.The editing is soemtimes in time with the music like when he steps on a twig in the forest it happens in exact time with the beat. They also sped up when he was cycling to make it look like he was cycling faster. It reminds me of stranger things
stop where you are video notes when watching
note on camera editing and mise en scene
Stop where you are video -
They use a range of shots from high angles to low angles and mid angles. Generally at the beginning there was a lot of mid angle shots close up to the singer and then the shots would change to another actor in the video and then return to the singer but from a different angle. during the beginning we get a lot of shots of the setting, of sides of buildings from low angles as well as the sky. We get a lot of shots of just the main singers feet walking and later on a shot of hands rubbing together. during the middle we get a high shot of a man sitting looking like his shouting or upset the high shot makes him look dismissive and almost be littles him however when the shot changes to a mid shot and a business looking man gives him a drink amd they are smiling and talking having a mid shot of them at the same level( as equals).
The setting is very dark and takes place in different areas of what looks like a flat, we are in a stairwell and walking around the outside of a building it has low key lighting majority of the time however at times when she is outside we get bit so f high key lighting behind. It looks like a poorer area which contrasts with the singers outfit which is bright red and she is dressed in a more fancy manner ( a dress and heels) for where she is and it contradicts the other actors outfits which are more casual.
The makeup is very natural and almost looks like no one is wearing any makeup. Their are little to no props it mainly focuses on the characters we are following.
Stop where you are video -
They use a range of shots from high angles to low angles and mid angles. Generally at the beginning there was a lot of mid angle shots close up to the singer and then the shots would change to another actor in the video and then return to the singer but from a different angle. during the beginning we get a lot of shots of the setting, of sides of buildings from low angles as well as the sky. We get a lot of shots of just the main singers feet walking and later on a shot of hands rubbing together. during the middle we get a high shot of a man sitting looking like his shouting or upset the high shot makes him look dismissive and almost be littles him however when the shot changes to a mid shot and a business looking man gives him a drink amd they are smiling and talking having a mid shot of them at the same level( as equals).
The setting is very dark and takes place in different areas of what looks like a flat, we are in a stairwell and walking around the outside of a building it has low key lighting majority of the time however at times when she is outside we get bit so f high key lighting behind. It looks like a poorer area which contrasts with the singers outfit which is bright red and she is dressed in a more fancy manner ( a dress and heels) for where she is and it contradicts the other actors outfits which are more casual.
The makeup is very natural and almost looks like no one is wearing any makeup. Their are little to no props it mainly focuses on the characters we are following.
Wednesday, 25 March 2020
Saturday, 21 March 2020
The Big Issue
Spec says:
Magazines: Big Issue
- language and representation, include considerations social, cultural and political contexts that influences language and how that influences construction
- must study two front covers should demonstrate representations that are alternative to mainstream
Key Terms
Magazines: Big Issue
- language and representation, include considerations social, cultural and political contexts that influences language and how that influences construction
- must study two front covers should demonstrate representations that are alternative to mainstream
Key Terms
- circulation - number of copies magazine sells
- readership - not just who buys magazine but total number of people likely to read it.
- mass audience - readership on a very large scale
- niche audience - narrow group of readers with particular interest
- subscription - pay for set number of copies of magazine in advance at lower price receive by post
- masthead - title of magazine
- plug - text that "plugs" a feature that will appear inside the magazine
- puff - story given prominence of cover
- cover star - "star" feature on cover
- Anchorage text - text that anchors main image and gives it context/meaning
- Blanner - text that runs across lower section of cover
- skyline - text that runs across top of cover
Advertising
income for magazine comes from sales and advertising, average advertising = 70% income
small circulation = more dependence on advertising
The Big Issue
Circulation - While the magazine is a for-profit social business that runs on advertising, sponsorship and circulation revenue, The Big Issue Foundation acts as a charity for the magazine’s vendors and is financed independently of the magazine. This means that the revenue and circulation of the magazine has no bearing on its impact.
About 100,000 copies of The Big Issue are sold every week, there are 2000 big issue vendors in Britain. Vendors buy magazine for £1.25 and sell them for £2.50
- Most widely circulated street newspaper
- hybrid genre (entertainment and social business)
- sold over 200 million copies
- primary objective
Media Language- intertextuality, camera, layout,mise en scene, CLAMPS
magazine language - images, graphics, layout, content, colour, title, logo, words, font, price and barcode
media representation - DRCAGE, social, cultural, politial
How to analyse magazine:
people - what kind of people on front cover?
pictures - what of? show what genre?
colour/font/masthead- what colours/font? what's suggested?
words - what words? effet?
addressing reader directly
free gifts
Institutional factors and marketing
first published in 1991. Is a Hybrid genre magazine , entertainment and social business, but has come under critisim for its "flashy style" as a street newspaper and as being overly commercial. John Bird and Gordon Roddick founded magazine to offer those who are or at risk of homelessness a legitimate income. Its an independent publication to offer a public service and to try and improve a social problem.
Johns own background was pivotal to launching the big issue - he was homeless at 5 in an orphanage from 7 - 10 went to prison and went back to prison in his late 20's. It needed and received a £25,000 start up capital . At its peak it sole 300,000 copies (2001) but it declined over the decades. 85%vendors male and are 18 - 46 year.
Compared to any genre magazine has low production values, compared to other street magazines high production values. Its sustained by advertising revenue. Cover often flamboyant revealing a high level of cultural and political awareness, but the cover is the main point of sale.
Target Audience:
Target group is ABC1, socially aware professionals, 25-45. The middle class are also targeted, particually with consumers who may feel guilty. The Big Issue stereotype reads The Guardian which is liberal/left wing, it has no specific gender skew and a strong multicultural presence.
audience Appeal:
element of emotional fufillment - helping the homeless. The reader is made to feel independent by the sometimes controversial approach the magazine has, against dominant mainstream culture.
genre
as a hybrid magazine entertainment conventions include tv, film,book,theatre,music,the arts reviews. The front cover almost always entertainment frequent celeb uses to anchor a narrative. Social business as sometimes runs "serious stories"
representations:
divise range of representation - but key focus on minority groups. Itc has a male dominated narrative. representations of art and culture are preffered to mainstream entertainment which would stereotypically attract an older audience.
Subscribe to:
Posts (Atom)